Pakistan based Atoms makers of sleek sneakers has raise $8.1 million. The company has decided to invest in the funding in further development of shoes to increase its retail and marketing value. They have direct online selling consumers through their website including waiting list of 40,000 people. They are planning to sell in physical market place. According to founder Sidra Qasim their brand different from others in a way that they make only one design-in a year.